SSBS Newsletter
The purpose of this space is to host the research on the design and tools for the SSBS Newsletter.
Which Platform to use?
|
Blog Format |
PDF Format |
Pros |
-
Dynamic & interactive
-
Individual articles can be promoted to the different audiences
-
Linkable & drive traffic
-
Searchable: get hits on the net
-
Different leading platforms available
-
More universities are going in this direction
-
Accessible for Social Media platform
-
Potential to have an interactive newsletter
-
Authors are likely to read other posts and promote traffic to their blogs
-
Can be multimedia
-
Instant surveys
-
And section it off by audiences: Faculty, Student, Parents, & Community etc
|
-
Familiar format
-
Static
-
Can set-it up as a magazine
-
Start-up is easier
-
Less technological backend
|
Cons |
-
Initial technological set-up required
-
Technological interface with the College to get server space.
|
-
Not a good way to distribute multiple articles for search engines
-
Cannot be found by search engines
-
Depends on the reader to search for articles for what they care about
-
Can be considered "old school"
|
Blog Platforms
There are many platforms, I'm just comparing these two based on my experience and research:
I'm familiar with designing on Wordpress and would prefer to work on a similar platform as it will maximize on my experience. If we go with Wordpress we have to decide on server hosting and talk to College Tech about one-click plugin for that.