DANIELA ARGÜELLO

LinkedIn.com/in/darguello93                                                                                  786-503-2616

Chicago, IL 60660                                                                       daniela.arguello93@yahoo.com

Academic Profile

Loyola University of Chicago Quinlan School of Business - Chicago, IL

• Bachelor of Business Administration, Marketing Major, International Business and Italian Minors; expected May 2016
• August 2013 – present 

• 3.50 GPA 

• Beta Gamma Sigma Honor Society, inducted 2014 


John Felice Rome Center – Rome, Italy

• Attended August 2012 – June 2013
• Attended Rome Start Program, Loyola University Chicago’s International First Year program
• Attended additional courses during summer 2013 including a course in Greece

Relevant Coursework

• Marketing Research – Worked within a client portfolio to construct qualitative and quantitative data analysis and delivered to decision makers
• International Marketing – Produced white paper detailing marketing strategies employed in the global environment
• Digital Marketing – Developed an integrated marketing plan for client that included an assessment and analysis of online marketing platforms
• Consumer Behavior – Created a marketing plan designed to improve the brand equity of a firm

Work Experience

Mass Interact - Chicago, IL                                                                                      

Marketing Intern – September 2015 – Present

• Manage social media networks – create social media strategy, long term calendar, create content and schedule posts via Hootsuite, track analytics, and report results
• Assist with the creation of content, circulars, mockups, email campaigns, and online promotions
• Seek and analyze competitor marketing and sales materials online
• Recruit interns and interview account executive candidates

Revenew, Inc. - Chicago, IL

Marketing Intern – April 2015 – June 2015

• Assisted in the creation of e-mail campaigns, mock-ups, online promotion, etc.
• Entered contact information into contact management systems
• Assisted in the distribution or delivery of marketing materials

Urban Outfitters - Evanston, IL                                                                                

Sales Associate - July 2014 – October 2014

• Engaged with and communicated current product features and benefits to customers, resulting in efficient and organized operations and customer service
• Maintained cleanliness of customer-facing store areas
• Utilized RFID technology to scan shipments and organize them in the storefront 


Leadership Experience

Rome Start Program – Rome, Italy

Student Ambassador – November 2012 – April 2013

• Organized and delivered presentations about the Rome Start Program in three different high schools in Managua, Nicaragua, demonstrating fluency in Spanish
• Managed social media channels and engagement across multiple platforms, including WordPress