Milestone Internet Marketing
Account Manager/E-Strategist
February 2016-September 2016
Reported to Team Lead and Director of Client Services
Project management: Managed and organized multiple strategic hotel client site promotions
SEO: Implemented Search Engine Optimization (SEO) strategies to improve traffic and performance of websites
Strategy: Monitored online campaigns regularly and made recommendations on goals to improve key performance metrics and drive revenue
Client Services: Contacted and communicated with clients on a regular basis to review website and campaign performances, and ROI, suggested additional online marketing strategies to increase conversion
Hospitality: Kept current on the latest trends in the search marketing and hotel marketing industry
Analysis: Monitored performance and analyzed social media success through regular ROI reports; formulated strategies to build on strengths and overcome weaknesses
Brand Development: Worked with Hyatt properties to ensure all strategies and developments met brand standards; Fully versed in understanding, adhering to and working to develop brand awareness