Since its inception in 1937, the American Marketing Association (AMA) has remained committed to the advancement of excellence in the field of marketing.  It was this commitment which fostered the establishment of Alpha Mu Alpha in spring of 1981. Alpha Mu Alpha, is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty.

Under the auspices of the AMA, a selected advisory committee of marketing educators designed the Alpha Mu Alpha recognition program to acknowledge outstanding scholastic achievement on a highly competitive basis.  The eligibility requirements illustrate this objective.