To shepherd the Manhattan College brand and its assets across a multitude of channels and implementations, and to develop additional brand assets that extend the College’s capacity for creative innovation. To design experiences, where every “customer encounter” is purposeful and intentional, allowing us to shape and grow brand perception and familiarity.

To be an expert source for design and brand guidance by overseeing the faithful interpretation of the MC brand across campus and providing design assistance on all levels (from the smaller to the most visible projects).

Continue to uphold the high standards of M magazine, as well as strive to improve content, including stories and photography, wherever possible.

To review the current admissions marketing campaign and start planning for the next one, most likely to launch in fall 2018. We'll need to assess all aspects of the campaign, and then start the research and creative process to determine the next direction.