To ensure the success of the Campaign and the College's strategic plan, refine and implement a comprehensive plan that steers the Campaign successfully through the Quiet Phase, achieves activity and revenue targets, establishes campaign momentum, and supports the College's strategic plan. This will encompass a multi-faceted overview of strategy and tactics to achieve the campaign goals.

Raising $165 million will require a significant investment by the College’s alumni and donors. Some of those donors are known to the College, but many are not. These individuals, corporations and foundations will be identified, researched, assigned to gift officers for discovery, cultivation and solicitation. This will provide us with the opportunity and necessity to engage new donors capable of giving at significant levels.

Throughout the campaign, we will continue to develop and refine our communications efforts to reach out to all alumni and friends, to inform them of the College's case for support, the need for the new campaign and the anticipated benefits to the College. Our efforts will target alumni, but especially alumni donor identified by their previous giving history, affinity, and prospect research.

Working with the President, the Board and senior staff, recruit a core group of exemplary campaign volunteers to assist primarily with the major and principal gift efforts of the campaign. These individuals will be recruited to a 2-year term. They will assist with prospect cultivation and solicitation, opening doors to potential donors, and serving as ambassadors for the campaign.

Work closely with key leaders and volunteers to advance the cultivation and solicitation of the Campaign's top 100 prospects. Continue to identify new principal and major gift prospects for solicitation and campaign momentum.

The Capital Campaign's quiet phase will move concentrate on our major and principal gift pipeline, and reaching out to those prospects who have the capacity and interest in making leadership gifts to the campaign.

Throughout the campaign, we will organize and implement a broad based education campaign, targeted at alumni, families, business and friends. This will include referencing our campaign case statement(s), the College's continue success and ROI, the success of the Raymond Kelly'63 Student Commons campaign and educating the donor base about the future needs of the College.

Recruit the Campaign Cabinet, our core leadership team, and organize a broad-based series of one-on-one and small group meetings in targeted population centers to cultivate high end prospects and donors for immediate and future solicitation

Working closely with leadership and volunteers, manage and advance the cultivation and solicitation of the campaign's major gift prospects to achieve campaign goals and momentum. Focus on existing donors and on the discovery of new high-value prospects with capacity to make significant contributions to Manhattan College and the campaign.

Develop and implement a metrics management model that supports the overall goal of advancing the prospect pipeline and achieving both activity and revenue goals for all staff.

Develop and implement a comprehensive communication campaign to honor donor support from the Commons Campaign and Secure The Promise Campaign -- both for recognition purposes and also to motivate continued support for the College.

Develop a comprehensive list of naming opportunities for facilities, programs and endowment that correspond to the strategic framework of the Secure the Promise Campaign. Market naming opportunities to prospective donors to motivate their optimal support.

Develop a list of 500 potential planned giving prospects, with core strategies, to be solicited in the campaign.

Using a 7-figure gift from a campaign donor, create a fundraising challenge mini-campaign to motivate donors to make estate gifts during the early phase of the Secure the Promise Campaign.