| Goal
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| Goal # 1
Enroll a freshmen class appropriate to our capacity by communicating the message of value, affordability and academic excellence to and audience of qualified and diverse prospective students.
Evidence-based rationale for including goal:
• Maintain the size of the application pool by conducting a strategic search to target students by academic profile, geographic location and area of academic interest.
• Continue to develop international recruiting strategies to increase the freshmen applicant pool in response to demographic shifts in our primary market.
• Enroll the number of students appropriate to the resources available in each school
• Maintain the number of underserved minority students enrolled in the freshmen class
• To maintain a population of first-generation college students that constitutes more than 20% of the freshmen class
• Incorporate information about the College’s ROI and value into search and yield campaigns.
|  | Measure: Admitted Student Questionnaire and Accepted Student Survey
Other level; Indirect - Survey | |  | | | Proposed actions to achieve goal: • Track the enrollment numbers and quality profile in a weekly report to monitor the progress toward enrollment goals
• Maintain presence at highly selective high schools by continuing to attend fairs and schedule private visits
• Continue extensive recruitment in the New York metropolitan area with attention to high schools with large underserved minority populations and populations of students who will be the first generation to enroll in college in their families.
• Inform students about academic opportunities by sending accepted students school specific correspondences from the academic deans
• Implement a comprehensive microsite to enable students to explore academic majors, course curriculum, career options, and view current student profiles
• Utilize junior and senior searches to inform students about the opportunities at Manhattan College and encourage them to apply as well as to educate them on ROI and value.
• Recruit internationally in order to continue to increase the applicant pool as a response to demographic shifts in our primary markets where there are fewer college-bound students than in years past.
• Host group tours for local high school students to allow students from underserved populations to visit campus and learn about the admissions and financial aid processes
• Continue to work collaboratively with HEOP office to provide quality applications to school HEOP officials to enroll underserved minority students who might ordinarily be academically out of profile and unable to afford private school tuition
• Work collaboratively with the Office of Financial Aid Administration to better meet the financial needs of underserved students who do not qualify for HEOP
• Attend college fairs for veterans to attract nontraditional students.
• Increase visibility and recruitment in Caribbean and South Florida where there large population of Latino students.
• Improve literature for prospective students and families about financial aid cost to make it easier for them to understand and emphasize value ion the market.Expected Results: Maintain same percentage of students indicating that they plan to enroll at MC in the fall on the Accepted Student Survey. Maintain the same percentage of enrolling students who indicated that Manhattan College was their first choice school on the Admitted Student Questionnaire (73% in 2016)
Details/Description: • Use both the accepted student survey and the Admitted Student Questionnaire:
- To learn where we rank in students’ college options and how they perceive our academic reputation
- assess the effectiveness of communication and conversion events for accepted students
- To determine how students perceive the value of Manhattan College, compared to our peers and compared to past years.
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| | | Measure: Assessing Click-through Rates and Visits
Other level; Direct - Other | | | | | Proposed actions to achieve goal: • Track the enrollment numbers and quality profile in a weekly report to monitor the progress toward enrollment goals
• Maintain presence at highly selective high schools by continuing to attend fairs and schedule private visits
• Continue extensive recruitment in the New York metropolitan area with attention to high schools with large underserved minority populations and populations of students who will be the first generation to enroll in college in their families.
• Inform students about academic opportunities by sending accepted students school specific correspondences from the academic deans
• Implement a comprehensive microsite to enable students to explore academic majors, course curriculums, career options, and view current student profiles
• Utilize junior and senior searches to inform students about the opportunities at Manhattan College and encourage them to apply as well as to educate them on ROI and value.
• Recruit internationally in order to continue to increase the applicant pool as a response to demographic shifts in our primary markets where there are fewer college-bound students than in years past.
• Host group tours for local high school students to allow students from underserved populations to visit campus and learn about the admissions and financial aid processes
• Continue to work collaboratively with HEOP office to provide quality applications to school HEOP officials to enroll underserved minority students who might ordinarily be academically out of profile and unable to afford private school tuition
• Work collaboratively with the Office of Financial Aid Administration to better meet the financial needs of underserved students who do not qualify for HEOP
• Attend college fairs for veterans to attract nontraditional students.
• Increase visibility and recruitment in Caribbean and South Florida where there large population of Latino students.
• Improve literature for prospective students and families about financial aid cost to make it easier for them to understand and emphasize value ion the market.Expected Results: Maintaining the percentage of admitted students logging into the microsite and email open rate
Details/Description: Assess number of clicks on emails correspondences and unique visits to the microsite. |
| | | Measure: Tracking Progress Through Weekly Reports
Other level; Direct - Other | | | | | Proposed actions to achieve goal: • Track the enrollment numbers and quality profile in a weekly report to monitor the progress toward enrollment goals
• Maintain presence at highly selective high schools by continuing to attend fairs and schedule private visits
• Continue extensive recruitment in the New York metropolitan area with attention to high schools with large underserved minority populations and populations of students who will be the first generation to enroll in college in their families.
• Inform students about academic opportunities by sending accepted students school specific correspondences from the academic deans
• Implement a comprehensive microsite to enable students to explore academic majors, course curriculums, career options, and view current student profiles
• Utilize junior and senior searches to inform students about the opportunities at Manhattan College and encourage them to apply as well as to educate them on ROI and value.
• Recruit internationally in order to continue to increase the applicant pool as a response to demographic shifts in our primary markets where there are fewer college-bound students than in years past.
• Host group tours for local high school students to allow students from underserved populations to visit campus and learn about the admissions and financial aid processes
• Continue to work collaboratively with HEOP office to provide quality applications to school HEOP officials to enroll underserved minority students who might ordinarily be academically out of profile and unable to afford private school tuition
• Work collaboratively with the Office of Financial Aid Administration to better meet the financial needs of underserved students who do not qualify for HEOP
• Attend college fairs for veterans to attract nontraditional students.
• Increase visibility and recruitment in Caribbean and South Florida where there large population of Latino students.
• Improve literature for prospective students and families about financial aid cost to make it easier for them to understand and emphasize value ion the market.
Expected Results: Enroll targeted number of incoming freshmen by school with number of applications and number of acceptances within 10% of 2016 numbers. Maintain academic quality and diversity in the incoming class.
Details/Description: • Track the number of high schools visited in underserved communities
• Track the number of group tours from such schools hosted each year
• Compare demographic figures on a weekly basis to determine the progress toward the enrolling the optimal number of students and meeting the goal of enrolling a diverse freshmen class.
Supporting Attachments:
Example weekly deposit report shows progress toward goals and compares progress to past years for a number of demographic variables
Example weekly deposit report shows progress toward goals and compares progress to past years for a number of demographic variables
Example weekly deposit report shows progress toward goals and compares progress to past years for a number of demographic variables |
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| Goal # 2
To maintain a selective academic profile in the freshmen class and to promote Manhattan College’s academic reputation to the prospective student audience.
Evidence-based rationale for including goal:
• Maintain the selective GPA average of the incoming freshmen class
• Maintain the selective average SAT score of the incoming freshmen class
• Increase percentage of students who indicate that Manhattan College is their “top choice” on the Admitted Student Survey
• Increase awareness about Manhattan College’s academic programs outside of the region through search initiatives.
| | Measure: Admitted Student Questionnaire and Accepted Student Survey
Other level; Indirect - Survey | | | | | Proposed actions to achieve goal: • Use an Admitted Student Survey to gauge where students rank Manhattan College among the colleges they applied to
• Use both the accepted student survey and the Admitted Student Questionnaire to see where we rank in students’ college options and how they perceive our academic reputation
• Maintain presence at highly selective high schools by continuing to attend fairs and schedule private visits
• Inform students about academic opportunities and faculty accomplishments by sending accepted students school specific correspondences from the academic deans
• Promote the microsite to admitted student to allow them to learn more about our academic schools and scholastic opportunities on campus.Expected Results: Maintaining the percentage of admitted students logging into the microsite (50% in 2016) and email open rate (Approximately 50% on correspondences to admitted students)
Details/Description: • Evaluate responses on the Admitted Student Survey and the Admitted Student Questionnaire about where students rank Manhattan College among the colleges they applied to and how they perceive our academic reputation.
• Compare the number of students indicating that Manhattan College is their “top choice” compared to years past on the Admitted Student Questionnaire
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| | | Measure: Weekly Tracking Reports
Other level; Direct - Other | | | | | Proposed actions to achieve goal: • Use an Admitted Student Survey to gauge where students rank Manhattan College among the colleges they applied to
• Use both the accepted student survey and the Admitted Student Questionnaire to see where we rank in students’ college options and how they perceive our academic reputation
• Maintain presence at highly selective high schools by continuing to attend fairs and schedule private visits
• Inform students about academic opportunities and faculty accomplishments by sending accepted students school specific correspondences from the academic deans
• Promote the microsite to admitted student to allow them to learn more about our academic schools and scholastic opportunities on campus.Expected Results: Maintain academic quality in the incoming class.
Details/Description: • Track the enrollment numbers and quality profile in a weekly report to monitor the progress toward quality goals
• Compare the average GPA and SAT scores of enrolling class to data from years past.
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| | | Measure: Yearly Application Report by High School
Other level; Direct - Other | | | | | Proposed actions to achieve goal: • Use an Admitted Student Survey to gauge where students rank Manhattan College among the colleges they applied to
• Use both the accepted student survey and the Admitted Student Questionnaire to see where we rank in students’ college options and how they perceive our academic reputation
• Maintain presence at highly selective high schools by continuing to attend fairs and schedule private visits
• Inform students about academic opportunities and faculty accomplishments by sending accepted students school specific correspondences from the academic deans
• Promote the microsite to admitted student to allow them to learn more about our academic schools and scholastic opportunities on campus.Expected Results: Maintain application numbers by high school.
Details/Description: Track the number of students applying and attending from high schools with a rigorous curriculum. Use information to inform recruitment decisions.
Supporting Attachments:
Report compares three years of data to allow us to see which high schools students are applying from and to see if students are applying and enrolling from academically rigorous high schools
Competitor Analysis |
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| Goal # 3
To promote an understanding of the Catholic intellectual, social and educational tradition and the legacy of Saint John Baptist de La Salle and our unique mission to prospective students.
Evidence-based rationale for including goal:
• To increase prospective students’ awareness of Manhattan College’s Catholic identity, and more specifically the College’s identity as a Lasallian Christian School
• To attract students who are aware of and share Manhattan College’s values of social justice and community
| | Measure: Track Disbursement of Scholarships Earmarked for Lasallian Initiatives
Other level; Direct - Other | | | | | Proposed actions to achieve goal: • Maintain relationships with Lasallian high schools by visiting Lasallian School in our primary market every year and making every effort to visit Lasallian schools outside of the area whenever possible.
• Promote and coordinate the Lasallian Leadership Award with the Lasallian Scholarship Committee, to attract top student leaders from Lasallian high schools
• Attend Lasallian Receptions and DENA events to promote Lasallian education and develop relationships with high school and college counselors at Lasallian Schools in the district and around the country.
• Continue to have staff members participate in professional development opportunities to learn about Saint John Baptist de La Salle and his teachings in order to better educate prospective students about our Lasallian history.
• Host Saint La Salle Honors Night to promote awareness of the Lasallian heritage of the College to top incoming studentsExpected Results: Disperse $40,000 in Lasallian Leadership scholarships to 12 students (as was done in 2016) by ensuring an adequate number of students from Lasallian high schools enroll at the College. In 2016 we maintained our close relationship with Lasallian high schools nation-wide, receiving applications from. 177 students applying and 19 enrolling from Lasallian High Schools and we would like to maintain similar numbers in 2017.
Details/Description: Disperse $40,000 in scholarship to deserving students from Lasallian high schools as incentive for students to remain active in leadership roles that promote service and social justice in the community. |
| | | Measure: Tracking Reports to Measure Lasallian Engagement
Other level; Direct - Other | | | | | Proposed actions to achieve goal: • Maintain relationships with Lasallian high schools by visiting Lasallian School in our primary market every year and making every effort to visit Lasallian schools outside of the area whenever possible.
• Promote and coordinate the Lasallian Leadership Award with the Lasallian Scholarship Committee, to attract top student leaders from Lasallian high schools
• Attend Lasallian Receptions and DENA events to promote Lasallian education and develop relationships with high school and college counselors at Lasallian Schools in the district and around the country.
• Continue to have staff members participate in professional development opportunities to learn about Saint John Baptist de La Salle and his teachings in order to better educate prospective students about our Lasallian history.
• Host Saint La Salle Honors Night to promote awareness of the Lasallian heritage of the College to top incoming students
Expected Results: Maintain attendance numbers at St. La Salle honors night and maintain a similar yield on event (48% in 2016)
Details/Description: Track staff participation in Lasallian professional development opportunities
Track attendance at Saint La Salle Honors Night
Track the number of applicants and enrolling students from Lasallain High Schools and Catholic Schools.
Supporting Attachments:
Comparative report of attendance at Saint La Salle Honors Night from 2014 to 2016 |
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| Goal # 4
To enhance the English Language Program on campus in order to appeal to a larger number of prospective students and to provide the services to English language learners that will enable them to successfully transition to Manhattan College as matriculating students.
Evidence-based rationale for including goal:
• To attract additional qualified international students to Manhattan College
• To provide an alternative opportunity to students who want to attend Manhattan College but are not yet able to demonstrate adequate English proficiency
• To develop a curriculum that is consistent with the regular academic standards at the College to ensure that students have the ability to transition successfully to full time study after completing ESL requirements.
| | Measure: Assessing Click-through Rates and Visits
Other level; Direct - Other | | | | | Proposed actions to achieve goal:
• Develop procedures in Admissions, Registrar’s Office, Residence Life, and Student Financial Services in order to allow students to enroll at the College and to transition to full time study if/when appropriate.
• Work with the Director of International Student and Scholar Services to ensure students may be issued visas and the proper updates are made to the College’s SEVIS information.
• Collaborate with the Center for Academic Success to ensure students transitioning into full-time study are able to access appropriate services.
• Publicize program on the website and through social media
• Create marketing inititatives to appeal to an international audience and attract English language learners to campus.Expected Results: Tracking the the percentage of students clicking on international pages of the website and email open rate. Tracking IELP inquiries.
Details/Description: • View click-through rates on website and emails pertaining to the program to evaluate interest and identify key markets. |
| | | Measure: Enrollment Report
Other level; Direct - Other | | | | | Proposed actions to achieve goal: • Develop procedures in Admissions, Registrar’s Office, Residence Life, and Student Financial Services in order to allow students to enroll at the College and to transition to full time study if/when appropriate.
• Work with the Director of International Student and Scholar Services to ensure students may be issued visas and the proper updates are made to the College’s SEVIS information.
• Collaborate with the Center for Academic Success to ensure students transitioning into full-time study are able to access appropriate services.
• Publicize program on the website and through social mediaExpected Results: Enroll target number of students in the Fall 2017.
Details/Description: |
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Admissions & Enrollment Operations
