2017-2018 Manhattan College Goals

  1. Home
  2. Administrative Units
    1. Academic Affairs (Provost Office)
    2. Academic Success (Assistant VP Office)
    3. Center for Academic Success
    4. Athletic Academic Advising
    5. CSTEP
    6. Higher Education Opportunity Program (HEOP)
    7. Specialized Resource Center
    8. Associate Provost (Compliance)
    9. Center for Ethics
    10. Center for the Study of the Future of Education
    11. Center for Urban Resilience and Environmental Sustainability (CURES)
    12. Holocaust, Genocide, and Interfaith Education Center
    13. Information Technology Services
    14. Library
    15. Archives
    16. Instructional Design
    17. Office of Institutional Effectiveness (Assistant Provost)
    18. Institutional and Survey Research
    19. Office of Assessment and Accreditation
    20. Registrar
    21. Student and Faculty Development (Assistant VP Office)
    22. Center for Excellence in Learning and Teaching (CELT)
    23. Center for Graduate School and Fellowship Advisement
    24. Community Based Service Learning
    25. Study Abroad Office
    26. Grant Administration
    27. College Advancement (VP Office)
    28. Alumni Relations
    29. Planned Giving
    30. Annual Giving
    31. Capital Campaign
    32. Development (Assistant VP Office)
    33. Annual Giving
    34. Corporate and Foundation Relations
    35. Principal Gifts
    36. Marketing and Communications AVP Office
    37. Advertising
    38. Enrollment Management (VP Office)
    39. Admission and Enrollment Operations
    40. Media Relations
    41. Publications and Editorial Services
    42. Special Events
    43. Web Development
    44. Admission for Graduate Programs and SCPS
    45. Financial Aid Administration
    46. Transfer Admission
    47. Facilities (VP Office)
    48. Physical Plant
    49. Finance (VP Office)
    50. Business and Conference Services
    51. Controller (and AVP Office)
    52. Student Accounts (Bursar)
    53. Human Resources, Title IX (VP Office)
    54. Office of Mission
    55. Strategic Plan
    56. Student Life VP Office
    57. Athletics
    58. Campus Ministry and Social Action (Assistant VP Office)
    59. Center for Career Development
    60. Counseling and Health Services
    61. Dean of Students (and Assistant VP Office)
    62. Residence Life
    63. Student ID Office
    64. Student Activities
    65. Event Services
    66. Multicultural, International, and Fitness (Assistant VP Office)
    67. Fitness Center
    68. Multicultural Affairs
    69. International Students and Scholars
    70. Public Safety
  3. Academic Units
Home > Administrative Units > Advertising

Advertising

Administrative Goals

Goal
GoalMapping
Take spring 2017 graduate advertising results and create a dashboard of analytics to measure overall baseline campaign results. From here, pending increased dollar investment, branch off into each program and target digital ads for specific audiences.Also, invest in a broad based local radio ad and campaign to promote open houses and program offerings.
 
Further develop the advertising dashboard to measure the effectiveness of the 2017-18 undergraduate advertising campaign. This resource will inform as to the next steps in terns of investment and direction the campaign will take. Robust dashboard was created in 2016 and we will build on this moving forward. Continue to identify and measure calls to action and re-targeting ads in the spring campaign to those to took an action.
 
Develop a SEM campaign to promote all five graduate education programs with a fall 2017 and spring 2018 plans. Also included with the creation and monitoring of a dashboard to measure performance.
A Strategic Plan for MC, 2011-25 Phase II 2015-20: 1.1 Promote Catholic intellect...link opens in new window, 1.3.1 Encourage and support co...link opens in new window, 2.2.4 Continually assess our e...link opens in new window, 2.3 Support discernment of sen...link opens in new window, 2.3.1 Continue to increase int...link opens in new window, 2.3.3 Further develop means to...link opens in new window, 3.1 Transcend traditional disc...link opens in new window, 3.1.2 Continue to integrate th...link opens in new window, 3.3 Strengthen graduate and co...link opens in new window, 3.3.1 Continue integrate the S...link opens in new window, 3.3.2 Continue to develop mast...link opens in new window, 3.4.4 Enhance faculty support ...link opens in new window, Core Goal 1: A Distinctive Lea...link opens in new window, Core Goal 2: A Distinctive Lea...link opens in new window, Core Goal 3: A Distinctive Dyn...link opens in new window
 

Assessment Methods

Author: Manhattan College Manager
Last modified: 4/21/2017 11:15 AM (EST)