When we have all parts of the campus master plan finalized in 2017-18, present a media plan to internal and external constituents to speak about how upcoming work will benefit the College.

Build on relationship developed with influential media in national media and higher education to continue to enhance the reputation of Manhattan College.

For each quarter, create a report showing the amount of media placements, press releases created and summary of general media attention (positive, negative, neutral) surrounding Manhattan College. For the e-newsletters our office produces (Manhattan Monthly, Parents Newsletter), create report showing how many recipients opened the email, what they clicked on and if any emails resulted in a gift to the College.

Start relationships with colleagues at local high schools (Riverdale Kingsbridge Academy, In-Tech, Horace Mann, Fieldston, Riverdale Country Day) to invite their students to lectures on campus. Continue outreach to groups in the Bronx to inform them of speakers and events on campus to solidify the College's relationship to the greater community.

Connect with alumni in the media who may be receptive to placing Manhattan College stories within their networks. Those alumni may simply have ideas on where our stories might be best received. My plan is to connect with at least one alumnus every quarter.