Merchandise is a large revenue generator for sports teams, concert tours, and events.  New uniforms, a new concert tour, or even a rally squirrel can help boost sales of t-shirts, sweatshirts, hats and other merchandise.  Merchandise sales have a unique place in Sports and Entertainment marketing.  They allow fans to show their loyalty, thus creating a fan that is much more involved.  Today, you get your opportunity to create some merchandise to be sold at your next game or venue.