Today you will begin to lay the foundation for your brand. You will first choose a team, entertainer, event, or entertainment venue for which you would like to create a brand. Next, you must develop the organizational position, purpose, mission, composition, and culture. These decisions will also be apparent in your advertising and marketing plans.
The Key Components to a Brand
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Competitive Advantages - What do you do better than anyone else?
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Purpose of Your Organization - Why do you do what you do? (Besides making money?)
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Composition of Your Organization - Do you have talent and resources in the right spots?
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Company Culture - What attitude does your company project to the public? What is it like to work for your company?
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Mission Statement - What is your company now and what do you do to be successful?
Instructions
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Open the attachment below.
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Copy the questions into your Google site under "Behind the Brand".
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Answer each question in detail. You must provide supporting details for all statements.
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