In a New York Times article titled, "The Importance of Branding Your New Business", a company's brand is described as follows:

"A brand is a company's face to the world. It is the company's name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization's communications. A brand is also how the company is perceived by its customers -- the associations and inherent value they place on your business."

For this project, you are going to create the brand for a sports team or entertainer.  Follow the steps on this website to create this brand and find and keep loyal, paying fans.