As the Director of a Collegiate Marketing firm, I have come to the conclusion that the iMac computer would be the specific hardware I would need to successfully run the day-to-day operations in the marketing office.

Specific software is crucial to have when running marketing programs and creating posters and different promotions for each of the sporting events throughout the year. I decided to take a closer look at Adobe Photoshop as an initial part in running the marketing and promotions of the marketing network. I have researched the software and concluded that Photoshop is a solid feature in the iMac computer. I must be able to create large files and construct flyers, posters, and small videos to post during special sporting events and distribute throughout the marketing area. Photoshop compliments the iMac computer in great fashion and will be the best software to use in building a strong marketing campaign.