As the Director of a collegiate sports marketing firm, I would need a high quality computer to run my day-to-day operations. After much deliberation, I have come to the conclusion that the iMac computer would be the specific hardware I would need to successfully run the marketing office.

As director of marketing, I would need to be able to send emails to stay in contact with different corporations and companies about sponsorship updates and different promotions per event. Creating flyers, posters, and videos is a huge task for each and every sport and covers a lot of territory. I must also be able to create presentations via PowerPoint to submit to the Athletic Director with ideas to continue to enhance the athletic department. By reviewing these needs, the iMac computer has become the best choice of hardware to use in the office.

 iMac features:

• Processor:
  • Intel core processor
  • Quad-core power: so data doesn’t have to travel far from core to core
  • Turbo-boost: dynamically increases the speed of available cores (good for Photoshop users
• Productivity:
  • View and edit pictures, videos, flyers, etc. more quickly and thoroughly
  • Create high caliber charts and spreadsheets at a complex level
  • More Memory: to produce a variety of documents
• Graphics:
  • Discrete graphics: meaning the graphics processor is separate from the CPU. Will help in creating posters and flyers, videos for on-field promotions during games, and other special event documents at a faster and smoother rate.
• Video Editing:
  • the quad-core processor and get even faster performance with Final Cut Studio
  • Final Cut Studio: This application would be beneficial for videos that are not needed to be produced by T.V Productions of the athletic department
• Performance:
  • Designed for a long productive life which will be essential during the long seasons of the various athletics throughout the year.