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Significant Pursuit

For my ART 180-Intro to Computer Graphics course, I created and designed an orginial brand. This project broke the seal to my future career in creative advertising and marketing.

Pure Fitness is a semi-outdoor, eco-friendly gym.  The gym offers separate areas for activities from weight lifting to yoga but all remain semi-outdoors to connect members with nature. All equipment and facilities are as eco-friendly and sustainable as possible. The core values of the company are wellness, sustainability, and equality. Furthermore, body positivity and inclusiveness are standards at this gym. The mission of my company is to provide a sustainable, outdoor space to unite those who hold gratitude for movement and wellness. The first priority of this gym is a collective focus on movement and group activities, second is individual goals such as losing weight or body building.

Author: Hayley Elder
Last modified: 10/2/2023 4:15 PM (EDT)