Educational Background

Loyola University Chicago, Chicago IL

·  B.A. in Advertising and Public Relations, May 2013

·  GPA: 3.4/4.0

Relevant Experience

No Limit Agency – Chicago IL

Relationship Development and Social Media Intern, 7/2013 – 10/2013

·  Cultivated relationships with franchisees in order to conduct interviews and write profiles to be used by the media pitching team

·  Assisted with pitching efforts by creating media lists on Cision as well as creating pitches, media materials, and press releases

·  Built social media calendars for various franchise clients, updated client blogs and stayed up to date with best practices in the franchise and social media industries

·  Worked under the head of the social media department on client relations, social media metrics and managing various social media accounts

·  Wrote stories and A.M. Highlighters for 1851 Magazine and currently hold the position of top read story on a national small business and franchising magazine

Loyola University Hillel – Chicago IL

Volunteer, 12/2012 – 5/2013

·  Assisted the organization to moving from a small space on campus to a large space in a new building do to increase in student participation in events

·  Created a new brand identity for the group, this included creating a full scale branding plan with new designs for flyers, fact sheets as well as signs that were posted throughout campus and other locations

·  Lead project manager on many student networking projects and event management including but not limited to: full-service Sabbath dinners, public speakers coming to the university, and larger scale events such as parties with other campus based groups

Youth Outreach Services – Chicago IL

Communications and Marketing Intern, 05/2012 – 12/2012

·  Created branded materials for client fact sheets, meetings, and social media

·  Received a $10,000 grant via an a large food service company done only through Twitter and social media connections

·  Went into the field to speak with students in the program and create a blog of their stories and was invited to participate in many trips with the students in order to get them excited about blogging and other artistic ventures

·  Worked on back-end of the website creating new content and updating and fixing issues

·  Made a full social media marketing plan that was implemented from creating a Twitter, Facebook and other various social media accounts to selecting student bloggers and working on gaining partnerships through social media with other larger companies and affiliates

Plum Tree Group – Chicago, IL

Content Writing/Graphic Design Intern, 5/2011- 8/2011

·  Worked in two departments: The Graphic Design Department and the New Product Development Lab

·  Managed a team of several interns that wrote blogs for Plum Tree Group and other affiliate companies, created and edited blogs on various social media platforms

·  Managed and improved Twitter and Facebook accounts for the company and their affiliated partners including bringing in 5,000 new Facebook subscribers by the end of the summer

·  Created a brand standards marketing plan for Plum Tree Group’s affiliate and client companies

WLUW Loyola University Chicago’s Radio Station – Chicago, IL

Green Journalist, 12/2009-5/2011

·  Founded Loyola University Chicago’s green radio program Footsteps: Chicago’s Green Action Network.

·  Petitioned the radio station to get airtime and coordinated with advisors and teachers in order to get the program approved and produced

·  Responsibilities included investigative reporting and interviewing people at the University and in the community who have expertise in green and environmental issues

·  Please check out our website: http://footprintschicago.wordpress.com/

Special Projects

Five-Hour Energy

·  Created an advertising plan from brief to finished product with a team of five other students to present to several advertising executives

·  Started with field research including: going into the field to convenience stores to speak with patrons about the product, doing online research through trade publications and website, as well as creating and distributing an online survey to various age groups

·  Put together a full marketing and advertising campaign ranging from creating a slogan and tagline to producing print, digital and television advertisements

·  Finished product included: primary and secondary research, a client brief, marketing plan and outline, promotional materials, advertisements for various mediums, as well a full scale social media marketing pla

Open Books

·  Worked with Open Books, a non-profit targeted at bringing literacy to Chicago students of all ages to create a marketing plan to boost their current market share

·  Managed a team of three other students ranging from a social media assistant, a graphic designer and a public relations assistant to create a marketing plan for the company

·  Created a marketing plan with primary and secondary research ranging from visiting Chicago Schools to speak with students to gathering data from trade publications and government websites

·  Finished product included a full social media marketing plan, an event which was put on with funds given by the charity, as well as a schedule for future marketing and communications content

Skills

·  Microsoft Office

·  Adobe Suite (Illustrator, Flash, Photoshop, InDesign)

·  CSS and RSS

·  Front end web design and layout

·  Cision

·  Social Media Marketing (Twitter, Facebook, LinkedIn, HootSuite, Pinterest)