I took the course, Marketing Research in Fall of 2015 through the Quinlan School of Business.
Throughout the semester, my group and I worked with three different clients, Edgewater Chamber of Commerce, Epic Burger, and the Magnificent Mile's Lights Festival. We conducted our own research to create various deliverables for our clients. We used programs such as Qualtrics and SPSS for the collection of data. We also conducted a Focus Group in order to gain more customer insights for our client, Epic Burger.
Though at times, this class proved to be more difficult than I had originally anticipated, I found our work to be incredibly rewarding!
Hello there! I am a currently junior at Loyola University Chicago. I am pursuing a major in Marketing from the Quinlan School of Business with minors in Digital Media and Entrepreneurship. In the future, I hope to find a career that combines my education in business with my love for graphic design. I am also an active member of Alpha Kappa Psi, and currently serve as a member of the Board of Ethics and as the Special Events Committee Head for the Gamma Iota chapter.
Molly McDonald
6255 North Kenmore Avenue, Chicago IL 60660
(847) 849-0578
mmcdonald3@luc.edu
Education
Loyola University Chicago, Quinlan School of Business Chicago, IL
Bachelor's of Business Administration Expected May 2017
Major: Marketing
Relevant Coursework: Marketing Research, Consumer Behavior
Minors: Entrepreneurship and Digital Media
GPA: 3.446
Awards: Dean's List-Spring 2014, Dean's List-Spring 2015
Work Experience
Patricia J. Hurley and Associates Office Intern May 2013- Present
Help prepare for and execute events that cater to a diverse group of audiences, ranging from local non-for-profits to large corporations.
Graphically design letterhead for clients and signage for events.
Create and organize auctions for audiences of up to 1,000 people.
Skills
Experience using various Adobe Design Progams, such as Photoshop and InDesign.
Comfortable using Microsoft Office Programs.
Experience with professionally creating and editing Prezis.
Activities & Volunteer Experience
Alpha Kappa Psi November 2014- Present
Fall 2015: Membership Committee Head
Planned eight different events for the Brotherhood during the Fall 2015 Semester
Spring 2016: Board of Ethics Member
Spring 2016: Special Events Committee Head
International Learning Community Member 2013-2014
Advocate Hospice Volunteer Summer 2014
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