Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, personality differences, demographic differences, technographic differences, use of product differences, psychographic differences and gender differences.  Follow the instructions below to complete this section of the blog project.

1.    View the videos below.  For each video, briefly explain the demographics and psychographics of the intended audience for each commercial.

2.    Create demographic and psychographic profile of the target audience for your blog.