Selling and advertising your product to everyone is an expensive endeavor.  By locating and selling to a specific customer, your money can be better spent creating and advertising products that will satisfy that customer’s wants and needs.  For this section of the blog project, you will identify your target audience in order to better promote your blog. 

1. View the videos below to help you better understand a target audience.
2. Click on the "demographic and psychographic" tab to understand the meaning of demographic and psychographic information.
3. Segment your market using demographics and psychographics to create your target audience profile.