Goal 1: Students will develop an appreciation for the role journalism, media, and strategic communication disciplines play in society, both domestically and globally; and will evaluate and assess how professional values in those fields are applied by others. 

1.A Students will identify, discuss, and apply communication law principles, including the laws of freedom of speech, freedom of the press, libel, privacy, intellectual property, and commercial speech. 

1.B Students will identify major historical figures and movements, and they will discuss how they contributed to the development of journalism, media, and strategic communication professions and institutions. 

1.C Students will identify and discuss how gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic and global societies play a role in journalism, media and strategic communication professions, and how those institutions play a role in societal conceptualizations of diversity issues. 

1.D Students will identify and discuss ethical principles, standards, and codes of professional journalism, media, and strategic communication work. 

Goal 2: Students will demonstrate the ability to critically analyze communication problems and develop strategic solutions for them. 

2.A Students will identify and apply theories of mass and mediated communication and persuasion in the use and presentation of images and information. 

2.B Students will conduct research and critically evaluate information by methods appropriate to the journalism, media, and strategic communication profession. 

2.C Students will construct message development and delivery strategies for journalism, media, and strategic communication professions. 

Goal 3: Students will demonstrate professional skills in their development of engaging and creative messages that audiences will pay attention to, understand, believe, remember and, as appropriate, act upon. 

3.A Students will write correctly, clearly, and effectively in forms and styles appropriate for the audiences and purposes they serve. 

3.B Students will identify and apply basic concepts of visual communication in developing messages. 

3.C Students will apply basic numerical and statistical concepts to their professional work. 

3.D Students will apply basic tools and technologies appropriate for the journalism, media, and strategic communication professions. 

3.E Students will develop career communication skills necessary to explain the broad value of journalism, media, and strategic communication skills as they are applied both within and beyond the professions.